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Black Pearl Ventures

We provide insight & investment to underrepresented and emerging market founders looking to move the world.

How to Run a Fundraising Process

Raise

WEEK 1- Fundraising Foundations: In this session, we'll cover the fundamental concepts of fundraising, including understanding the different stages of fundraising, identifying the types of investors, and understanding the business model and incentives of different types of investors.WEEK 2- Preparing your Company to Raise: Week two focuses on preparing your company for the fundraising journey. We'll discuss the importance of having a compelling narrative, knowing your numbers and how to mix these in an engaging story to attract potential investors.WEEK 3- How to Tactically Raise Money: This session will explore the various methods and strategies for raising capital. We will discuss how to run investor meetings, questions to ask investors, how to get investors to pitch you their capital and the word-for-word methods to obtain investor commitments and turn those commitments into cash in the bank.WEEK 4- Growth Frameworks & Benchmarks: Week four delves into growth frameworks and benchmarks that are essential for scaling your business. We'll discuss key performance indicators (KPIs), growth strategies, and how to measure success as you expand your company. The goal of this session is for founders to know benchmarks and patterns that investors look for in company growth and storytelling.WEEK 5- Investment Vehicles: In this session, we'll explore different investment vehicles available to entrepreneurs, including equity financing, debt financing, convertible notes, and more. We review actual term sheets and discuss what each term means in great detail. You'll learn how to evaluate each option and choose the right investment vehicle for your specific needs and negotiate offers.WEEK 6- Investor Research & How to Run a Process: Week six focuses on conducting investor research and learning how to run an effective fundraising process. We'll cover strategies for identifying and approaching potential investors, crafting a compelling teaser pitch deck, and how to ensure your fundraising process is designed to have enough meetings with qualified investors to get multiple offers.

How to Build a Growth Engine

Scale

Introduction to Growth | Preparation, Benchmark, & ScalingLaying the foundation for the rest of the curriculum, we will have a couple of sessions to help you and your team understand the fundamental concepts of sustainable growth and how to progressively build on them while minimizing risks. This will include an overview of the systems and frameworks needed to prepare your company for growth and help you identify what it numerically means to have something that works and how to measure tangible success.Running ExperimentsGrowth revolves around uncovering the realities of how your product performs and what motivates user behaviors. This involves methodically validating ideas to achieve product-market fit or reach your next significant goal. We’ll help you understand how to set up a predictable, repeatable engine to ensure success.Acquisitions StrategiesMaster lead generation through the frameworks and tactics that power-up your acquisitions strategies. We’ll go into the different traction channels that exist and tools like the Bullseye Framework to help you decide which channel to prioritize.User PsychologyIt’s very important to understand what motivates and drives customers to interact with your product or service in order to systematically build around that. This must be well thought out before preparing for your growth design. We will help you understand how to identify the motivations behind those that buy your product or service, the people around them, their community, and how it affects their status and livelihood.Mastering your Unit EconomicsMonetization is a fundamental aspect of growth. We will help identify how your monetization strategy and pricing affects your ability to grow your business and how to build a solid foundation for retention and engagement to consistently sustain your growth.Understanding and Building your FlywheelDiscernment is key when deciding whether to continue with your current strategy or embracing a new one. Before jumping off into a new approach or throwing away previous efforts, think first about ways you can build on the efforts you have already done.